Business Management 3

RELATED TOPICS
arrow down

Through practical case studies students learn how to transform their game concept to a business plan with a focus on investments and publishers. This happens through the building of a business canvas model, a convincing financial plan and a monitisation strategy for the game itself. Successful games need to focus on the correct consumer insights, segment and marketchoices. This requires knowledge of the value chain of the gaming market and the ability to pick the right platform or distribution models. As a final topic we focus on negotiation and how to protect your team from outside influences